Eva Stehr Ebbensgaard
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The Big Veggie Bluff

For the launch of McDonald's new Veggie Burger we made a blind testing on the most sceptical target group, we could imagine; the meat lovers. 

 

We bluffed the meat lovers!

For the launch of McDonald's new Veggie Burger we made a blind testing on the most sceptical target group, we could imagine; the meat lovers. 

 
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Creatives: Eva Ebbensgaard & Jeppe Ritz