Let's put 'Fair'
into Fairy Tales
We changed the gender roles in famous fairy tales, to show the future generations that it’s okay for men to be sensitive and for women to be strong.
The fairy tales were strategically placed to get the attention of the role models of the future generations, parents, and teachers.
To reach a broader audience, we put the fairy tales on outdoors around town.
We made a book launch with books like 'Alex in Wonderland' and 'The Frog Princess'
For the audio-lovers, we made a podcast series with the fairy tales. A new podcast were released every day of the ‘HeForShe Arts Week’.
On social media, we made a collection of 1-minute films with influencers, mothers and teachers reading small bits of the fairy tales out loud.
Creatives: Eva Ebbensgaard & Mads Schmidt